Walmart - Force of Nature
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Force of Nature-The Unlikley Story Behind the Greening of Walmart.
NYT - Behind the Greening of Walmart, (By BRYAN BURROUGH, May 14, 2011)
Excellent review. Connects the everyday view of sustainability (too complicated, too costly, onus of government regulation) with the compelling reality of its profitability--something economists and environmentalists have been saying for years--in the unlikely case of Walmart's pragmatic embrace.
The book, and article show what a well positioned champion can accomplish--Jib Ellison, a onetime California river-rafting guide and founder of Blu Skye Consulting, offering strategic services focused on sustainability.
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