Strategies for a Green Economy - Joel Makower

Cross-Post from SFSU NetImpact Group Meeting 11-12-2008

Joel Makower recently published a new book, entitled "Strategies for the Green Economy: Opportunities and Challenges in the New World of Business" (http://www.makower.com/book.html).

Visit http://www.makower.com/for more information on Joel Makower and his endeavors. "For more than 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As a writer, speaker, and strategist on corporate environmental practices, clean technology, and green marketing, he has helped a wide range of companies align environmental responsibility with business success.

His balanced, realistic, and credible approach to sustainable business and clean technology has helped senior managers in a variety of companies and sectors create strategic roadmaps, make the business case, articulate a vision internally, form meaningful partnerships, and communicate with a broad range of stakeholders.

The Associated Press has calledhim"The guru of green business practices."

Joel is co-founder and executive editor of Greener World Media, Inc., which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, and GreenerComputing.com. He also serves as a senior strategist at GreenOrder, a sustainability consultancy, as well as co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies. From 1991 to 2005, Joel was editor and publisher of The Green Business Letter, an award-winning monthly newsletter he founded on corporate environmental strategy. In 2005, he was appointed a Batten Fellow at the Darden Graduate School of Business at the University of Virginia.

Joel has helped a wide range of companies improve their environmental strategy and communications -- including Clifbar, Gap, Hewlett Packard, Levi Strauss, Nike, Procter & Gamble, and Stonyfield Farm -- as well as advising more than a dozen early-stage companies focusing on environmentally sustainable products and services.

A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including his latest, Strategies for the Green Economy. Previous books include Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World, about the profit and potential of socially responsible business practices; The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business, on how companies are responding to environmental challenges in positive and profitable ways, and The Green Consumer, a best-selling guide to the environmental marketplace.

In addition, he is author of an oral history of the Woodstock music festival, published in 1989, which Rolling Stone called "the definitive history of the mega-event."

Joel has been a featured commentator on environmental topics for public radio's "Marketplace" and appears frequently in both broadcast and print media (read recent clippings here). He serves as a board member or adviser to a range of for-profit and nonprofit organizations and lectures regularly to companies, industry groups, and business schools around the world." (www.makower.com)