A remarkable book for comprehending the real problem and solution. Natural Capitalism--Creating the Next Industrial Revolution, illuminates a powerful understanding of the sustainability challenge, which in turn provides a new, and likely the only, path to enduring economic prosperity and security.
One of the book's strengths is that it is not heavy on theory, but heavy on engaging stories about path-breaking innovation that is already blazing the trail the book illuminates. These current events are very much off the radar screen of main stream media and society, unfortunately of course because they represent such a hopeful, just-in-time response with the potential for ultimate success. If we could only learn its lessons! Well, that's the point of the book. Probably the easiest most valuable read you'll find on a topic of true importance, individually and societally.
A second 10th-anniversary edition, available only in England now,
features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.
On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism.
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