1% for the Planet is a growing global movement of companies that donate 1% of their sales to a network of environmental organizations world wide.
Corporate philanthropy in America averages somewhere around one-tenth of 1% of sales. It represents only 4% of total charitable giving. While Americans gave a record $306 billion to charity in 2007, the environment received significantly lower funding than any other sector—less than 2% of the total. Some estimate that there are more than 1,000,000 public charities around the world focused on issues of sustainability. Unfortunately, that’s where we stand: facing an increasing array of challenges without ample resources to address them. 1% for the Planet is helping to tilt the scales of giving toward the thousands of under-funded nonprofits dedicated to the pursuit of sustainability, to preserving and restoring our natural environment. We’re inspiring members of the business community to contribute 1% of their sales to these groups around the world—to become part of the solution.